Social Media Management
See case studies below
During my tenure at Optimal Group Australia (OGA), I have helped increase its social media presence and engagement, particularly on LinkedIn, our primary platform as a B2B company. When I joined, the company had 3.2k followers – the number now sits at just over 6k. This is an increase of over 2.8k followers, or around 88%.
Before I joined, Optimal Group’s LinkedIn page was, on average, getting 10 reactions per post, with the most successful one getting around 25. But now, on average, we get 50 reactions per post, with multiple posts having over 100 reactions.
I began a LinkedIn Newsletter for OGA called “Optimal News”, which currently has around 1.5k subscribers.
Optimal Newsletter
I also manage the LinkedIn page for Optimal Group’s sister company, Optimal Renewable Gas (ORG). When I joined, the ORG LinkedIn page had only 47 followers, and now it has 1307 – which is over a 27-fold increase. At that time, there were also only one or 2 posts with little to no likes – now, on average, we get 35 reactions per post.