Social Media Management
See case studies below
During my tenure at Optimal Group Australia (OGA), I have helped increase its social media presence and engagement, particularly on LinkedIn, our primary platform as a B2B company. When I joined, the company had 3.2k followers – the number currently sits at a touch over 5.8k. This is an increase of over 2.5k followers or around 78%.
OGA LinkedIn Followers
Before I joined, Optimal Group’s LinkedIn page was on average getting 10 reactions a post, with the most successful one getting around 25. But now, on average, we get 50 reactions per post, with multiple posts having over 100 reactions.
I began a LinkedIn Newsletter for OGA called “Optimal News”, which currently has around 1.5k subscribers.
Optimal Newsletter
I also manage the LinkedIn page for Optimal Group’s sister company, Optimal Renewable Gas (ORG). When I joined, the ORG LinkedIn page had only 47 followers, and now it has 949 – which is over a 20-fold increase. At that time, there were also only one or 2 posts with little to no likes – now, on average, we get 35 reactions per post.